Launching a new sweetener category leader

We launched Truvia®, the first calorie-free sweetener made from stevia, in the UK with a high impact event that turned Selfridge’s roof into a pop-up island. The launch created over 500 million opportunities to see the brand, including 10 TV slots, supporting Truvia®’s ambition to become category leader.

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We continue to keep Truvia® front of mind through recipe placements, media briefings and nutrition education programmes. Truvia is now the leading stevia-based sweetener in the UK.

350 Pieces of launch coverage
1.28 million Viewers reached by broadcast coverage
500 million OTS