Launching a new sweetener category leader
We launched Truvia®, the first calorie-free sweetener made from stevia, in the UK with a high impact event that turned Selfridge’s roof into a pop-up island. The launch created over 500 million opportunities to see the brand, including 10 TV slots, supporting Truvia®’s ambition to become category leader.
We continue to keep Truvia® front of mind through recipe placements, media briefings and nutrition education programmes. Truvia is now the leading stevia-based sweetener in the UK.