Launching a bestseller with Straight Talk
UPRIGHT GO is a small, unobtrusive wearable device that detects the body’s position and emits a gentle vibration whenever the user slouches, therefore prompting and training the user to sit or stand with correct upright posture.
The device pairs with an app and sticks to the upper back. In late October 2017 we launched this new innovative product with a ‘Straight Talk’ campaign that tackled misconceptions, built advocacy, and drove sales, making the UPRIGHT GO a surprise bestseller in less than three months.
Highlights included; extensive advocacy from the influencer community and reviews to support sales, primetime TV coverage on BBC Breakfast and This Morning (1,500,000 viewers), full page article in Daily Mail (OTS 1,388,733) and reviews in the FT, and Daily Telegraph.