Positioning Tile as the world’s leading smart location company
We helped Tile’s Bluetooth trackers dominate a category and smash sales with integrated campaigns designed to highlight the emotional impact a location tracker can have.
From highlighting partnerships with the likes of Skullcandy and Intel to product launches, we have secured extensive media coverage, with notable appearances in GQ, The Telegraph, Forbes, Vogue and T3 helping us to continue positioning Tile as the world’s leading smart location company.
Last Christmas’ campaign included an experiential Tile Tales vending machine, Instagram posts and stories, media reviews and recommendations across TV, all national news sites, tech and lifestyle media. This doubled earned editorial coverage YOY with a total of 601 pieces, with over 100 piece of national press and a total OTS of 9,789,936,337 and included multiple national broadcast appearances including gifting features on This Morning and inclusion in The Gadget Show’s best gifts for 2019.