Highlighting the business implications of disconnected data
Data integration company SnapLogic helps some of the world’s biggest businesses better utilise the data they have.
But integration on its own isn’t enough to excite customers or media. To bring the discussion around integration to the attention of national and business press, in a way that would help to deliver leads for SnapLogic, we looked at the size of the problem businesses face by not integrating their data.
The Disconnected Data campaign uncovered the reality of data usage in enterprises. We helped to create three distinct storylines addressing the financial implications, productivity pains and the shadow cloud challenges of disconnected data. With support from across SnapLogic’s business, Disconnected Data was a truly integrated campaign.