Unlocking business growth for Sharp across Europe
Sharp Europe provides workplace technologies and solutions for businesses such as multi-function printers and interactive white boards. We helped create the integrated “Unlock” campaign to engage SMB customers, partners and media, demonstrating how Sharp’s products help tackle the current commercial challenges faced by growing firms.
Storylines were developed around themes including “days wasted by poor tech in business every year” and “Europe’s worst office habits” to create engaging narratives. Supporting these were media activity, broadcast days, customer events, email marketing campaigns, infographics and media partnerships. We also worked with independent experts to create white papers including practical advice for SMBs.
Results included broadcast interviews for Ted Kawamura, President of Sharp Europe, with Sky News and CNBC; headline stories in leading European business and technology media, generating over ten billion impressions across nine European countries, notably increasing website traffic and lead capture.