Launching Sharp’s Windows Collaboration Display
To launch Sharp’s Windows Collaboration Display to businesses across Europe, we combined a mix of profiling across industry platforms, virtual customer and media events. Partnering with Environmental Psychologist Dr. Nigel Oseland we developed a new report focusing on ‘creating the perfect meeting environment’ which explored the impact of environmental conditions on office worker performance and wellness. This was used as online content for use at trade shows and to support briefings that were secured with key media.
To further support the launch and highlight the value of connected working – local partner and media events were held with Microsoft, which were extended into a series of virtual ‘Connected Events’ with guest speakers and using WCD technology to connect across multiple ‘live’ locations.
We also set up media support at UC Expo as well as at ISE, which resulted in 36 media and analyst visits to the stand to interview Sharp spokespeople, as well as 137 pieces of coverage, providing 51.7m opportunities to see.