Launching the “Plate Pressure” campaign
To launch Salter Cook – a new Interactive Bluetooth Kitchen scale and thermometer set – and truly engage with a family audience we developed a campaign exploring the pressure parents feel when cooking for their families; Plate Pressure.
Positioning Salter Cook as the perfect gadget to take the pain out of teatimes and put the fun back into finding and making new recipes, we worked with a selection of top tier parenting influencers to drive engaging content, and generate conversation around parent’s pressure when cooking for their children.
Influencers tested the range, with some even getting their children on board to try and test new recipes in the kitchen using the products and app. Reviews, recipes and experiences were shared on their own channels and a specially developed microsite, creating impactful and ongoing buzz for Salter Cook.