Making Christmas come early for Revamp
As part of our ongoing support for FKA Brands, we help launch their new hair styling brand, Revamp Professional, at Christmas in July Festival. Showcasing the range of specialised hair styling products and offering hair makeovers with award winning hair artist Joseph Koniak, we attracted over 200 influencers and media from key national and consumer titles to the stand.
Following the launch and opportunities secured at the Festival, Revamp’s hero product, the Perfect Finish brush was featured on This Morning in the show’s ‘Hottest Hair Gadgets’ segment with celebrity hairdresser Michael Douglas. Following the short segment, the product sold out in Currys and sold over 300 units on their own site.
After loving using the product on the show, Michael Douglas went on to review the device on his Making the Cut Podcast with Davina McCall, who shared her love for the product with her 1m Instagram followers.