Propelling media coverage for Parrot in the UK
Parrot is Europe’s number one drone company. We work with its Paris-headquartered team to raise the profile of its world-leading range of drones – for both consumers and businesses – to a UK audience.
We’ve helped the company to launch a wide range of its drone technology, and introduced the latest and greatest drones to the UK’s leading national, technology and industry specific media. Highlights include Parrot being featured on the front page of The Observer’s Christmas technology supplement two years running, and regular inclusion on Channel 5’s The Gadget Show.
Since 2018, we’ve unveiled the latest generations of Parrot’s flagship drone platform – specifically designed for consumers and businesses – ANAFI, ANAFI FPV, ANAFI Thermal and ANAFI USA.
For all launches we secured more than 400 pieces of media coverage across national, key consumer electronics, international and sector specific press. The blanket media coverage we achieved included front-page mentions in UK national newspapers, five star reviews across key consumer electronics press, and key endorsements from some of the leading gadget influencers.