Wall Street English
Global campaigns that talk in plain English
We have supported Pearson’s English language school brand Wall Street English with global campaigns designed to increase recommendations as well as activities to protect reputation.
Initiatives have included developing a 12 country global social media audit, to gauge issues and opportunities and created a global social media strategy. This included crisis response guidelines, a comprehensive suite of social media training tools and a range of creative social media assets to drive awareness and generate demand.
Additionally we have helped create a social platform in Asia to encourage pupil advocacy and supported the company across the globe with issues management.