Fitbit
Creating a category leader in wearable technology
We’ve helped Fitbit grow from a start-up in an unknown category to the market leader in connected health and fitness.
Our campaigns have included encouraging people to take a #WalkingLunch, charity partnerships with Breast Cancer Care and creating the “Healthy Futures Report” – a thought leadership initiative used by the Mayor of London’s Health Commissions.
Supported by a barrage of press and influencer activity, the brand is now number one in the Health & Fitness category and clear leader in share of voice, as well as the number one globally in wearable technology.