Fitbit

Creating a category leader in wearable technology

We’ve helped Fitbit grow from a start-up in an unknown category to the market leader in connected health and fitness.

Fitbit New Products ImageOur campaigns have included encouraging people to take a #WalkingLunch, charity partnerships with Breast Cancer Care and creating the “Healthy Futures Report” – a thought leadership initiative used by the Mayor of London’s Health Commissions.

Giant Flex 3_12.06

Supported by a barrage of press and influencer activity, the brand is now number one in the Health & Fitness category and clear leader in share of voice, as well as the number one globally in wearable technology.

“Consistently delivering brand building programmes that often start from a below sea level awareness factor leading to competitors saying, ‘you are everywhere’. ”

Gareth Jones
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