Supporting the #smoothersummer influencer campaign
We supported the launch of Duo Salon, the world’s fastest Intense Pulse Light (IPL) device and salon grade appliance for at-home use, with a range of influencer recommendations and content to driver purchase.
We approached four high reaching influencers and asked them to get #SmoothforSummer, documenting their experience with the product in a number of posts and videos on their blogs and social channels.
Additionally micro-influencers reviewed the product and we took our highest reaching influencer Katie Snooks to Barcelona, where she could show off the effects of her IPL treatment – vlogging about her experience. The campaign built credibility and started conversations about Duo Salon that retailers and consumer alike took notice of.