Managing social media for Dunkin’ Brands
We lead on the social media community management for Dunkin’ Donuts and Baskin Robbins in the UK. Activity includes creating content to encourage high levels of engagement, showcasing the range of menu items, and promoting store locations and promotions across the UK.
Working with the central communications team at Dunkin Brands, each month we develop and schedule content that is in tune with seasonal events and occasions, to ensure that Dunkin’ Donuts and Baskin Robbins remain relevant and on-topic with their social communities. This also includes reactive content, responding quickly to the most talked about events that have caught Facebook’s, Instagram’s or Twitter’s attention, and providing an always-on customer service mechanism too – all within the tone of voice of both brands.