Championing smart homes and smart offices with D-Link Europe
D-Link is a global leader in smart home and networking solutions that designs and develops technology for consumers, businesses, and service providers. Its products range from business solutions including switching, wireless, and IP surveillance, to consumer solutions that cover smart home tech such as smart surveillance cameras, smart plugs and Wi-Fi routers. We support D-Link with both its European B2B and consumer campaigns, supporting the company’s international teams with compelling content and media toolkits.
In 2018, we led the Smart Home, Real Stories campaign to create emotional connections between people across Europe with a typically techy brand, helping D-Link to reach new customers and cement its position in a challenging, crowded and complex market. This was delivered across more than 20 markets in Europe and supported sales of the company’s new range of routers and surveillance cameras.
Our campaign was nominated for an EMEA Sabre Award and achieved significant media coverage across Europe in all markets, including national, broadcast, lifestyle and consumer electronics.