European support for the Curvette of the Year

Curves is one of the world’s largest chains of fitness clubs for women, best known for its 30-minute coach-supported circuit training that works every major muscle group. We helped Curves to launch its first coordinated Curvette of the Year campaign across Europe.

From developing impactful content and marketing materials for franchisees and in-club events, promoting entries and highlighting winners, to providing media training to winning Curvettes, our activity helped drive the success of a campaign reaching millions of women across Europe.