Quality communications for U.S. cotton
Kaizo works with COTTON USA, the global brand for the U.S. cotton industry, to increase the perception of U.S. cotton as a premium fibre that mills, manufacturers, brands and retailers can trust.
Campaigns are designed to specifically highlight the positive attributes of U.S cotton to key decision makers at global brands, and retailers and increase awareness of the COTTON USA mark across the industry. Activity includes supporting senior spokespeople with bespoke, targeted thought leadership programmes, and turning the latest industry and consumer insights into headlines – helping COTTON USA to share its story with its target audiences.
In February 2018, Kaizo joined COTTON USA at London Fashion Week to raise the profile of its sponsorship of cutting edge designers Marques’Almeida, generating media coverage.