Creating award-winning campaigns for a FinTech success story

BlackLine’s mission is to modernise the way accounting and finance work by delivering a fresh approach known as Continuous Accounting, which embeds automation and control within day-to-day activities.

Since its launch we’ve worked closely with BlackLine through UK market growth, expansion across Europe and a successful IPO. In addition to an ongoing programme of targeted UK media relations, we develop award-winning, global PR and marketing campaigns, designed to position BlackLine as a thought leader on issues that significantly impact stakeholders in the audit and accounting sectors, as well as the wider business community.

Most recently, we led on the concept development, planning and content creation for BlackLine’s ‘Mistrust in the Numbers’ campaign, which was based on the results of BlackLine’s flagship annual survey and rolled out across six markets globally. ‘Mistrust in the Numbers’ generated significant national, business and accountancy trade coverage and interviews for BlackLine CEO Therese Tucker with Bloomberg EMEA, Wall Street Journal’s CFO Journal and BBC Business Matters. It also won the integrated communications category at the 2019 PR Platinum Awards.

“Kaizo are a dream team to work with.  Their patience in dealing with a non-media savvy person is really appreciated and whatever I ask of them they continue to deliver excellent work.”

Carol Orr