Avast

Promoting Cyberhood safety with the global leader in digital security products

We work with Avast, the global leader in digital security products with over 400 million users worldwide. Avast offers products under the Avast and AVG brands that protect people from online threats that can come via not just laptops, tablets and smartphones, but via the ever growing ‘Internet of Things’ thanks to the rising popularity of smart devices.

By harnessing the insights of Avast’s Threat labs team, hijacking the news agenda to offer comment and tips on everyday online security challenges, writing winning award entries, and securing profile opportunities for senior executives, our work positions Avast as a trusted leader in cyber security protection.

In Q4 of 2019 we launched the Cyberhood Watch initiative; a partnership between Avast and Neighbourhood Watch to help people protect themselves and their families online. Through the deployment of a Cyberhood Watch regional ambassador network, creation of easy to follow resources and guides, events, and regular sharing of topical and relevant insights from Avast to Neighbourhood Watch’s 2.3 million member households, the partnership aims to deliver tangible impact at a local level, particularly among the most vulnerable groups.

The initiative is set to continue into 2020, kicking off with the planned Spring launch of an in-depth academic study into the risk factors for cyber vulnerability, along with  further community outreach, content and events, stakeholder engagement and high impact press office and broadcast activity to help improve understanding of the risks of cybercrime and how to prevent it.