News & Views

Healthcare comms professionals: good times or hard times?

“Pharmaceutical companies have never had it so good”, argues FT columnist Brooke Masters, pointing to the sector’s sudden PR rehabilitation, riding a wave of vaccine goodwill. But as the current debate over the Oxford/AstraZeneca vaccine’s safety neatly illustrates: public trust can be eroded far more quickly than it can be won. For in-house comms teams […]

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Being a leader is hard at best of times – let alone during a global pandemic. @BlackLine (client) CEO Marc Huffman… https://t.co/UFO4QDKtUK
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