World’s leading consumer storage manufacturer hires Kaizo to build brand awareness in the UK

Buffalo Technology, the worldwide number one SMB and consumer Network Attached Storage manufacturer, has hired Kaizo to handle all of its public relations in the UK following a competitive pitch.

Kaizo will focus on strengthening brand awareness amongst UK consumers and raising the company’s online profile. Buffalo Technology is recognised as the world’s leading supplier of consumer and SMB storage products and also produces wireless routers, CD/DVD Writers, PC memory, USB products and other gadgets for SMBs and consumers.

Buffalo Technology has 465 employees worldwide with offices throughout the USA, Asia and Europe.

Michelle McMurray, Marketing Manager, EMEA, Buffalo Technology, said: “The team at Kaizo demonstrated an excellent understanding of our business, a genuine enthusiasm for our products and the tools to deliver results. In a crowded market, we need to differentiate Buffalo and Kaizo will help us stand out from the competition.”

Rhodri Harries, Managing Director, Kaizo, commented: “We are delighted to be working with a brand that makes truly exciting consumer and SMB products. We will be using a mix of traditional media outreach and media rich content to engage with online reviewers, bloggers and print media.”

Kaizo’s consumer technology clients also include Flip Video, Epson printers and Wadja.com.