Wall Street Institute(WSI) – one of the world’s premier English language schools – has hired Kaizo to drive student and employee advocacy in Thailand. The programmes are designed to build loyalty levels, generate revenue through recommendation and also co-create content. This will draw on Kaizo’s award-winning consumer engagement skills and follow a similar approach on Facebook to the one it developed for Unilever VIP.
Kaizo will work with WSI to develop creative ways to involve students, alumni and employees in developing and deploying innovative new services and marketing programmes. The programme will help WSI to extend the reach of the learning experience to the social web and to build a vibrant community of Facebook that includes WSI alumni.
Michel Le Quellec, CEO of WSI in Thailand, said: “I am a passionate believer in direct engagement with our customers and employees to build loyalty. Kaizo does this in a format that is proven to deliver increased advocacy and new revenue at less cost than traditional marketing techniques.”
Crispin Manners, director at Kaizo, said: “WSI Thailand will be one of the first companies in the world to run simultaneous programmes of this type for both customers and employees. This will have a significant impact on loyalty and growth as advocate employees create advocate customers.”