Wall Street Institute (WSI), the world’s leading English language school, has hired Kaizo and Business Press to carry out a global social media audit. The study is being conducted in 10 countries in all major continents, including Argentina, China, Germany, Thailand and Turkey.
The audit will assess the extent of online conversations about learning English and about the Wall Street Institute brand. It will also measure the share of voice across a range of social media platforms in comparison to WSI’s main competitor in each country and create an assessment of WSI’s online recommendability, using Kaizo’s bespoke Online Recommendability Score.
David Kedwards, CEO at WSI said: “WSI is one of the strategic education brands in the Pearson Group. This audit is the first step in our move towards conversational marketing and will enable us to protect and promote our online brand assets.”
The contract was awarded following a competitive review by WSI. Jim McGowan, VP Operations at WSI said: “Supporting the needs of a global franchise like WSI means we need to understand the nature of online conversations on a global scale. The Kaizo/Business Press partnership were the only company we approached that had the capability to deliver a global audit of this type. The fact that they have offices in all our target countries and can carry out the field work with native language speakers, who also understand the local social media landscape, set them head and shoulders above the competition.”
Rhodri Harries, managing director at Kaizo said: “Wall Street Institute is demonstrating its leadership by commissioning a global audit of this type. It has recognised that we now live in a world where brands either have direct conversations with consumers or they become invisible. It will be fascinating to see how different cultures are embracing social media and to use this understanding to create a consumer engagement strategy.”
The audit is a joint project between Kaizo based in London and Business Press based in Milan. Both are leaders in social media and consumer engagement and have worked together on international projects for two decades. The field work will be carried out by offices in the Worldcom partnership.
About Wall Street Institute
Wall Street Institute (www.wallstreetinstitute.com) is the premier provider of English language instruction for individuals and corporate clients around the world. The Company’s innovative blended learning method integrates the best of proven learning approaches to provide the most effective English language instruction available for adults. Students listen, read, write, speak, and practice English with guidance and support from highly trained native English speaking teachers. Wall Street Institute’s curriculum is aligned to the Common European Framework Reference for Languages (CEFR), according to a study undertaken with the support of the University of Cambridge English for Speakers of Other Languages Examination group (CESOL). Utilizing both company-owned and franchised centres, Wall Street Institute has provided instruction to over 2 million students in over 400 centers in 27 countries in Africa, Asia, Europe, Latin America, and the Middle East. Founded in 1972, Wall Street Institute’s international offices are in Baltimore, Maryland in the United States, Barcelona, Spain, and Luxembourg. Wall Street Institute is owned by Pearson, the education company.