Wadja, one of the fastest growing European mobile web, media and messaging service, has hired Kaizo to launch its mobile social network in the UK.
Kaizo will develop a strategy that investigates the use of the mobile internet, tapping into social trends, including the need for consumers to be connected all the time, even while on the move. The campaign will combine thinking on social trends with existing customers to create advocacy and conversations to grow the user base and build brand awareness.
Alex Christoforou, Managing Director, Wadja said: “Since launching Wadja in October 2006, we have seen significant growth across the globe. We believe that with this and our dedicated, fanatic, user base, Wadja is in a great position to revolutionise the mobile web industry, an industry which offers enormous revenue potential through mobile web based communication and content related services and platforms.”
Wadja already has 1.2 million users worldwide with around 100,000, through personal recommendations, alone in the UK. By signing up to Wadja, users get the benefits of a social messaging tool on the move with access to free SMS services, free email and no spam. Users don’t need to rely on java downloads or cumbersome user interfaces with substandard functionality. The service eliminates the hassles associated with compatibility and geography that users previously experienced.”
Rhodri Harries, Managing Director at Kaizo, comments: “We are excited to be working with Wadja on the UK launch and will be working with existing customers to create advocacy to drive word of mouth. We believe as early adopters discuss the benefits of the mobile web, consumers will begin to demand services like Wadja to keep them connected all the time.”