The US state of play: covid-19, upcoming elections and purpose-led movements

Hear how our US partners have been adapting to the ‘new normal’ within the context of large social, political and economic changes in the US. The panellists explore the importance of purpose-led communication, especially with regards to the pandemic, the impact of Black Lives Matter and #MeToo, as well as the upcoming election. They discuss how brands can communicate their messaging in this environment. This week we are joined by:

• Roger Hurni, Managing Partner and Chief Creative Officer at Off Madison Avenue
• Keith Donovan, President at Airfoil Group
• Stefan Pollack, President and CFO at The Pollack Group

Our panellists are partners of the Worldcom Public Relations Group, and lead successful agencies working with large and fast growth international and national clients.