The importance of authentic purpose for communities and brands

Listen to insights on the importance of building a community and brand with an authentic purpose from the founder of one of the UK’s leading communities for mums. This week we are joined by:

• Kate Dyson, Founder of The Motherload

Kate explains how important it is for communities and brands to “look outwards instead of inwards,” to actively promote a culture of diversity and inclusion. She explains how, since its inception in 2015, The MotherLoad has always been a safe non-judgemental space for people to chat, seek advice and meet other like-minded parents. Kate covers how following starting life as a Facebook group with eight of Kate’s friends sharing their experiences of motherhood, the community now has over 100,000 self-titled MOLO members.