22nd July 2011 – The House of Marley today announced that it will be appointing Kaizo to drive its new MARLEY consumer brand launch and ongoing lifestyle product catalogue in the UK. The agency was appointed following a competitive pitch process.
Initially launching with a range of personal audio products, the MARLEY brand is united by music to create a better world and spread Bob Marley and his family’s vision of “One Love”. The House of Marley, will provide products of superior quality in both sound and design, with all products being made from sustainably sourced materials.
A portion of proceeds from The House of Marley will benefit 1Love.org. The organisation, sparked by the Marley family, is dedicated to spreading Bob Marley’s message of unity and peace and will look to benefit a number of charities and causes in the future.
“Having designed the products with the Marley family, The House of Marley is devoted to encompassing Bob Marley’s vision of hope, unity and peace, through high-quality, sustainable products that offer the ability to give something back,” said Jamie Faulkner, EMEA – Marketing Director, House of Marley, The House of Marley. “We feel we have chosen the right agency to make the brand a huge success here in the UK.”
The win adds to the recent news of a management team buyout from the senior management team of Kaizo from its listed parent company, The Argyll Consultancies PLC. Under the terms of the proposed sale the Kaizo name and all other elements of the business will remain as they currently are.
Steph MacLeod, Board Director and Head of Consumer at Kaizo said, “We’re so excited to be involved with what will be such an exciting lifestyle brand for the UK market and one with such strong identity and values.”
About The House of Marley:
Working together for a better world, The House of Marley was created from the belief in Bob Marley’s vision of “One Love,” offering a range of eco-conscious, innovative products that adhere to the Marley family core values: equality, unity, authenticity, sustainability and charity. A portion of proceeds from The House of Marley will benefit 1Love.org. 1Love.org is dedicated to spreading Bob Marley’s message of unity and peace by lifting up a new generation of “young gongs” to strike the hammer for charities, causes and ideas that can change the world. For more information visit: www.thehouseofmarley.com and www.1Love.org.
Kaizo is an award-winning independent PR and digital agency helping business and consumer brands thrive in today’s economy. Integrating traditional PR consultancy with social media and digital services, the agency’s campaigns and advice generate word of mouth, protect reputations, increase sales and stakeholder engagement and ensure brands engage with new and existing markets. In the past two years, Kaizo has won awards at the CIPR, PR Week, PRCA and Sabre PR awards for work in consumer marketing and digital innovation.