The changing landscape, challenges and opportunities for tech communications in 2021 – US perspective

Following our last Kaizo Live panel on UK tech PR and communications, this week we have shifted our focus to the US market to discuss the results from our report on the changes, challenges and opportunities in the sector. Our panel of US senior technology communicators include:

• James Prior, Head of Global Communications at SiFive
• Kodie Dower, Media Relations Manager at NinjaRMM
• Kristin Miller, Global Communications Executive at Ping Identity
• Zibby Keaton, Head of External Communications at Puppet

Our panellists discussed research findings and shared their expert insights on how communications have fared in the last 12 months and what is expected for 2021. A major theme of the discussion includes the importance of showing authenticity, empathy and grace when engaging externally as well internally. Additionally, the panellists remarked that agencies prepared with a game plan on how to harness current trends are highly valued by tech comms teams.