The changing landscape, challenges and opportunities for tech communications in 2021 – UK perspective

Listen to expert insights on how roles in technology communications have changed in the past year, and what this means as we move through 2021. Our panel of UK senior technology communicators include:

• Iain Mackenzie, Head of Communications at Graphcore
• Penny Still, Senior Director of Corporate Communications for EMEA & CALA at Juniper Networks
• Jon White, Senior Public Relations Manager at EMEA for Western Digital

During this session, our panellists discussed the findings from Kaizo commissioned research in the US and UK, particularly the shifts in the role of PR, the challenges and how to set up your tech comms team for success. It was noted that the expectations for PR professionals have increased over the last year; they are now expected to play a role in keeping companies agile in an environment of flux and uncertainty, and are expanding their role to support more areas of the business.