One year on since the global launch of Becel's mission and its new Heart Age Tool
News - 9th June 2010
A year ago today, Kaizo launched Unilever’s Heart Age Tool, a ground-breaking online tool which calculates personal preventable cardiovascular disease risk in the form of an estimated ‘Heart Age’. The award winning campaign involved a global press conference, where Paul Polman, CEO, Unilever and Professor Pekka Puska, President, World Heart Federation, stood shoulder to shoulder to pledge their commitment to improving the world’s heart health and demonstrating their united support for the potentially ground-breaking new Heart Age Tool.
One year on, the Heart Age Tool is going strong. It’s been successfully rolled out in 9 countries and 2,437,219 people having taken the test on the new tool. What a difference a year makes!