mxData hires Kaizo

mxData, pioneer in the delivery of live information to mobile devices, has appointed Kaizo to support and build market share amongst consumers for its range of services.

mxData delivers live information to a wide range of mobile, web and sat-nav devices through any operator onto any platform. Its highly successful range of apps include Tube Map, helping London’s travellers plan and navigate their journey underground and the award winning Traffic TV, providing drivers with live traffic data information from across the UK.

Rhodri Harries, managing director, Kaizo, said: “mxData has some amazing technology and fantastic apps which meet the demand for real-time information delivery to any device, whatever the location. We’ve come up with a really exciting series of consumer engagement strategies that will get people talking about the brand, both on and offline.”

David James, CEO, mxData, said: “Kaizo came to us with a fresh approach and showed outstanding social media counsel as well as true enthusiasm for our brand. We’re at a point where PR has the potential to impact the business significantly so we’re really looking forward to getting started.”

Activity kicks off this month with a campaign focusing on London commuters, which will integrate everyday conversations, issues hijacking, humour and sex… through guerilla, social media and traditional media relations.