Moonfruit, provider of the online site building tool kit SiteMaker, has appointed Kaizo as its retained PR agency. Kaizo’s task is to increase the number of subscribers that use Moonfruit to build their own Flash based, interactive websites. A second part of the brief will be to communicate the benefits of licensing SiteMaker to businesses seeking to develop user-generated content and online brand loyalty.
Joe White, CEO of Moonfruit, said: “Kaizo combines strong credentials in technology, consumer and business to business communications. The client list includes a number of online or web-related businesses so they have relevant expertise and contacts.”
Over 1.2 million websites built by people all around the world use SiteMaker, with current clients including the likes of Channel 4. Kaizo will target marketing publications, media publications and online and special-interest titles to emphasise the software’s quality, usability and potential to increase loyalty through website interaction.
Richard Cook, associate director at Kaizo, said: “Moonfruit is an innovative young company that has a product that puts other personal web-space options in the shade. This is a key growth market and Moonfruit has got the credentials to become the leading technology in this sector. With over 1 million users and household name brands already on board, our role is to ensure that Moonfruit gets the attention it deserves from the media.”