Lost Art of the ‘Mixtape’ returns

A new online challenge has been launched to breathe fresh life into the art of the ‘mixtape’ and find out exactly which tracks get us in the mood for love.

Created by Kaizo for relationship service eHarmony.co.uk, the mixtape generator at www.perfectmixtape.co.uk, allows users to select ten tracks that they believe form the perfect mixtape.

Mixtapes can then be shared with friends via email, Facebook, Twitter or blogs and the highest rated mixtape each week wins an iPod Touch.
eHarmony.co.uk spokesperson, Helen Melluish commented: “We thought it was time to bring mixtapes back to life with a digital make-over. Receiving a mixtape of songs from a loved one can be as special today as it was 15 years ago, which is why we’re challenging Britons to create their perfect mixtape.”

The Perfect Mixtape Challenge celebrates the launch of eHarmony’s relationship service within the UK. The site is responsible for an average of 236 marriages a day in the US thanks to its Compatibility Matching System®, which matches singles on key areas of compatibility, such as values, beliefs and interests in order to help people find lasting relationships.