News and Views.

< Back

Kaizo’s ‘Mistrust in the Numbers’ campaign for BlackLine wins Platinum PR Award

Kaizo’s integrated PR and marketing campaign for BlackLine, ‘Mistrust in the Numbers’, has won the Integrated Communications campaign category at the 2019 Platinum PR Awards. Taking the top prize in its category, ‘Mistrust in the Numbers’ shone a light on the potential scale of financial data inaccuracies that lie undetected in finance departments around the world.

Kaizo led on concept development and planning for the campaign, as well as the design and development of a range of global PR and marketing assets to support a globally coordinated launch. PR and marketing activities were rolled out across six markets and were based on the results of BlackLine’s flagship annual survey, which identified concerns from C-suite and finance professionals around the accuracy and transparency of financial reporting.

‘Mistrust in the Numbers’ generated immediate, medium and long-term media interest, securing over 30 pieces of coverage in national, business and accountancy trade publications and interviews for BlackLine CEO Therese Tucker with Bloomberg EMEA, Wall Street Journal’s CFO Journal and BBC Business Matters. The campaign has so far generated over 95,000 landing page views and created multiple opportunities for the BlackLine sales team to engage with both existing and potential customers.

Recent Articles.

Renewed optimism in tech sector as media predict growth and investment triggered by the UK AI Safety Summit

News

Renewed optimism in tech sector as media predict growth and investment triggered by the UK AI Safety Summit

2nd November 2023

Research of one hundred tech journalists reveals the need for greater diversity amongst AI commentators; but hopes for tech are…

Read more
Cloud Industry Forum appoints Kaizo’s Steph Macleod to the Board

News

Cloud Industry Forum appoints Kaizo’s Steph Macleod to the Board

29th September 2023

The Cloud Industry Forum (CIF) today announces that Steph MacLeod, Director and co-owner of leading technology PR agency Kaizo, has…

Read more
Worldcom Public Relations Group Welcomes New Partners in Sweden and Chile

News

Worldcom Public Relations Group Welcomes New Partners in Sweden and Chile

27th June 2023

The Worldcom Public Relations Group (Worldcom), the leading global partnership of independent public relations firms, announced today that it has…

Read more