Kaizo’s integrated PR and Marketing campaign for BlackLine, ‘Mistrust in Numbers’, has been shortlisted in the B2B category for the 2020 SABRE EMEA awards. The ‘Mistrust in Numbers’ campaign was conceived to highlight the potential scale of undetected financial data inaccuracies in finance departments around the world.
Kaizo led on concept development and planning for the campaign, as well as the design and development of a range of global PR and marketing assets to support a globally coordinated launch. PR and marketing activities were rolled out across six markets and were based on the results of BlackLine’s flagship annual survey, which identified concerns from C-suite and finance professionals around the accuracy and transparency of financial reporting.
‘Mistrust in the Numbers’ generated immediate, medium and long-term media interest, securing over 30 pieces of coverage in national, business and accountancy trade publications and interviews for BlackLine CEO Therese Tucker with Bloomberg EMEA, Wall Street Journal’s CFO Journal and BBC Business Matters. The campaign has so far generated over 95,000 landing page views and created multiple opportunities for the BlackLine sales team to engage with both existing and potential customers.