Kaizo has been awarded best ‘Home & Fashion’ campaign at the 2008 Sabre Awards, widely considered to be the most prestigious awards in the European PR industry. The award was presented to Kaizo for its ‘Simply Web 2.0’ campaign for Accantia Health & Beauty.
The ‘Simply Web 2.0’ campaign has transformed the way Accantia’s Simple brand interacts with customers and is a perfect example of how to use the web to generate direct dialogue at a scale that can benefit the business. SimplyCity, launched in April 2007, is a sustainable and scalable customer engagement platform that drives brand advocacy through product trials and involvement in key brand decisions. With over 10,000 ‘brand advisers’, SimplyCity is the UK’s largest single brand advocacy programme. The campaign delivers success and value on a daily basis, including helping to drive Simple’s largest ever market share.
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