CA Technologies has retained Kaizo to develop a strong social media presence in Europe following a competitive pitch. Kaizo will carry out a strategic review of the blogosphere for the leading IT management software and solutions company to establish where to focus activity and then establish CA’s subject matter experts as leading commentators in their fields.
Sarah Atkinson, Vice President Communications Europe at CA Technologies, said : “Kaizo had the most thorough approach to running a social media campaign. They will work with our team to establish a strong online presence in all our target areas. They really understand what it takes to create and sustain online conversations.”
Crispin Manners, who leads the CA Technologies team at Kaizo, said: “Unlike a number of brands out there who see social media as a new channel for broadcast communications, CA Technologies wants to stimulate direct online conversations to build relationships with customers, partners and online influencers. We are looking forward to helping establish CA Technologies as the best practice approach to B2B social media communications.”
About CA Technologies
CA Technologies (NASDAQ: CA) is an IT management software and solutions company with expertise across all IT environments – from mainframe and distributed, to virtual and cloud. CA Technologies manages and secures IT environments and enables customers to deliver more flexible IT services. CA Technologies innovative products and services provide the insight and control essential for IT organizations to power business agility. The majority of the Global Fortune 500 relies on CA Technologies to manage evolving IT ecosystems. For additional information, visit CA Technologies at www.ca.com