Kaizo still setting the PR industry standard

The Public Relations Consultants Association (PRCA) has once again awarded Kaizo its Consultancy Management Standard – the gold standard of service for the PR industry. 

The internationally recognised Consultancy Management Standard (CMS) is the industry’s quality certification system for public relations firms, and only about 109 of the UK’s 2,000+ PR consultancies have passed the rigorous independent audit required. The Standard is an assurance to clients that Kaizo adheres to strict quality standards in management, communication and service delivery.   The CMS is an independently-audited set of eight tests which a consultancy must pass before it is eligible for membership of the Public Relations Consultants Association. It combines elements of ISO 9000 and Investors in People with criteria specific to the public relations industry.  Kaizo is one of over 160 PRCA members based throughout the UK. These consultancies are of all sizes, working for clients in all business sectors. Together they employ around 5,000 people and generate more than £400 million in each year in fees from clients.