Watch our first #KaizoLive of the year here! Featuring PR experts from across Europe, discussing market opportunities and trends impacting communications in 2022.
Kaizo MD Rhodri Harries was joined by our European Worldcom partners Caroline Prince-Albagnac, MD of Yucatan Press & Media Relations in Paris, Seyhan Ayel, CEO of the OptimoreGroup in Istanbul and Corinna Voss, MD of HBI in Munich. Check out their key insights below:
Challenges: Companies recognise that they cannot live without communication and has raised the importance of the communications industry amid challenges, such as the pandemic and economy.
Return on investment: When it comes to measurement of success, the panellists agree in a results-orientated approach and the notion of science-based communication. Its noted that companies are keen to see where they stand in terms of public sentiments and look at share of voice analysis as part of the overall results.
Commonalities in services: Panellists recognise the importance of offering a mixture of services and note the increase in demand for digital services, such as video creation and social media, particularly using LinkedIn as a branding tool, as opposed to only for recruitment.
Differences in culture: It is paramount for companies to see global, but think local! Finding a local consultant, who is knowledgeable of the social, economic and political intricacies of the market as well as speaking the language, is absolutely crucial in order to create compelling and credible content.
The broadcast coincided with the EMEA conference of the Worldcom Public Relations Group, a global partnership of independent PR firms that includes 2000 communications professionals in 115 cities, in 49 countries on six continents.