News
Storytelling tips for health and science media8th August 2024
In today’s rapidly evolving media landscape, the ability of communications and PR professionals to effectively engage with health and science…
Read moreNews and Views.
Our new study tracks brands in key sectors based upon their recommendability via content online.
We live in a Web 2.0 world, where online content is a key source of brand reputation – good or bad – increasingly driving offline conversations and – ultimately – consumer decision-making.
So what does the online recommendability league table looks like at present?
In 2007 we took the logic of the Net Promoter Score (NPS) to the next level and developed the Kaizo Advocacy Index, a study that tracks brands in key sectors (food, software, airline, automotive and beauty) based upon their recommendability via content online.
The results provide a real indicator of likely business challenges based on comparative recommendability and highlight the need for all organisations and businesses to:
– Value and protect their online reputation
– Plan for the reputational risks and benefits of Word-of-‘Mouse’; and
– Engage with online influencers to stimulate and influence the right kind of Web content.
News
Storytelling tips for health and science media8th August 2024
In today’s rapidly evolving media landscape, the ability of communications and PR professionals to effectively engage with health and science…
Read moreNews
What’s Next for Tech? UK 2024 General Election Technology Pledges and Policies26th June 2024
What Can Tech Expect? With the General Election on 4 July, we’ve collated the key policy pledges from the UK’s…
Read moreNews
Taking the superficial out of artificial…6th June 2024
From Insight to Impact ‘Artificial Intelligence’ (AI) is increasingly complex, fast-moving, broad and very often controversial. Inaccurate data, copyright…
Read more