InternetRetailing Events Appoints Kaizo Across Entire Portfolio

InternetRetailing Events has appointed Kaizo to refocus its communications strategy and programme, across its entire portfolio of leading retail and delivery events. Kaizo will work with the team and key retail and delivery partners to generate thought leadership campaigns that reach not only retail and technology audiences but also resonate with business leaders and influencers.

Established 12 years ago, InternetRetailing has a large portfolio of leading events including the award winning InternetRetailing Expo. Other events in the brand include: eDelivery Expo, InternetRetailing Conference, eDelivery Conference, InternetRetailing Awards, InternetRetailing Summit

Lucia Ruiz, Group Marketing Manager from InternetRetailing Events commented:

“We are in an incredibly fast-paced sector and needed an equally fast-thinking and agile PR partner to refocus our communications programmes across all of our events. Kaizo not only demonstrated the combination of event, technology and vertical expertise we demand, but also came up with a series of innovative campaigns and an approach that will create the impact we want to deliver this year and beyond.”

Steph MacLeod, Director, Kaizo added:

“Working with InternetRetailing Events very nicely complements our work with clients such as Imago Techmedia. We are excited about the breadth of issues that the programme incorporates; from the consumer to business-to-business, and from the various elements of the supply chain to the boardroom. In addition, we get to work with a great client team and some of Europe’s leading retailers and delivery brands. Retail, technology, delivery and leading high street brands – what’s not to like!’

The Kaizo team’s first focus will be on InternetRetailing Expo, Europe’s leading event for digital and multichannel retail returns to the National Exhibition Centre (NEC) in Birmingham on 21-22 March 2018. This year’s event will have a strong focus on omnichannel, with a programme that encourages attendees to explore how they can extend online success to deliver the type of frictionless customer experiences that have been proven to win customer loyalty and additional sales.

Now in its eighth year, InternetRetailing EXPO will once again be co-located with eDelivery EXPO, Europe’s only dedicated fulfilment event. Exhibitors and retail solutions providers such as Amazon Business and Visa will come together with existing and potential retail customers alike to address the biggest challenges and developments in retail right now. The free event also features an extensive educational programme of seminars, case studies, workshops and clinics.

Kaizo was ranked in the top 25 technology PR agencies in the technology sector last year with a client base that includes; Pure Storage, Snaplogic, BlackLine, CA Technologies, IP EXPO EUROPE as well as consumer technology brands such as Parrot, Sphero, Tile and UBTECH Robotics.