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HoMedics has appointed Kaizo to promote its lifestyle brands in the UK. Originally hired to help launch the House of Marley brand back in 2011, Kaizo will extend its work with HoMedics to include both the Salter and JAM brands and also the HoMedics professional beauty, massage and home spa strands to the business.
The HoMedics brand ethos is about creating a healthy home environment that helps you relax your body, de-stress, and simplify your life. The HoMedics group includes:
Rachael Rees, Director at Kaizo said: “With an impressive range of products and brands under the HoMedics umbrella, as a client, it is a great fit for us”. She continued: “Our job is to build the profile of the HoMedics, Salter, House of Marley and JAM brands in the UK media, bringing creativity to the programme, especially with online media and influencers. We are excited to be working with such a diverse and exciting portfolio of brands.”
Colin Pickard, Head of Marketing EMEA for HoMedics said: “We are delighted to be embarking on this partnership with Kaizo”. He continued: “Kaizo’s expertise in developing creative campaigns and brand building programmes along with our shared energy and drive for achieving the best possible results will be a great platform for continuing the growth of the HoMedics business in the UK.”
Kaizo’s consumer lifestyle client portfolio includes big brands and brands with big ambitions including; Fitbit, COTTON USA and Dunkin’ Donuts.
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