HoMedics hires Kaizo to promote brands including Salter, House of Marley and JAM

HoMedics has appointed Kaizo to promote its lifestyle brands in the UK. Originally hired to help launch the House of Marley brand back in 2011, Kaizo will extend its work with HoMedics to include both the Salter and JAM brands and also the HoMedics professional beauty, massage and home spa strands to the business.

The HoMedics brand ethos is about creating a healthy home environment that helps you relax your body, de-stress, and simplify your life. The HoMedics group includes:

• Salter – Founded in 1760 and now part of the HoMedics group, Salter Housewares Ltd is UK’S No.1 brand for domestic weighing scales and also includes Heston Blumenthal Precision – a range of precision kitchen instruments jointly designed by Heston Blumenthal and Salter
• House of Marley – Deeply rooted in Bob Marley’s vision, creators of innovative earth-friendly audio and lifestyle products. One-of-a-kind pieces that engage with and celebrate consumers in an intimate, meaningful and authentic light
• JAM – A consumer electronics expert specialising in Bluetooth wireless speakers and headphones, with over 20 years of experience in bringing innovative consumer products to the US and global markets
• HoMedics also has a full line of in-home wellness products that are uniquely designed to promote your wellbeing, including: massage chairs and gadgets, hair removal and microdermabrasion devices and home spa products such as gel nail kits and foot spas

Rachael Rees, Director at Kaizo said: “With an impressive range of products and brands under the HoMedics umbrella, as a client, it is a great fit for us”. She continued: “Our job is to build the profile of the HoMedics, Salter, House of Marley and JAM brands in the UK media, bringing creativity to the programme, especially with online media and influencers. We are excited to be working with such a diverse and exciting portfolio of brands.”

Colin Pickard, Head of Marketing EMEA for HoMedics said: “We are delighted to be embarking on this partnership with Kaizo”. He continued: “Kaizo’s expertise in developing creative campaigns and brand building programmes along with our shared energy and drive for achieving the best possible results will be a great platform for continuing the growth of the HoMedics business in the UK.”

Kaizo’s consumer lifestyle client portfolio includes big brands and brands with big ambitions including; Fitbit, COTTON USA and Dunkin’ Donuts.