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Augmenting market research with Artificial Intelligence

Join our panellists for a deep dive into using Artificial Intelligence (AI) to augment market research. They will explore how AI can help to provide businesses with on-demand insights and clear answers to their most important questions. This week we are joined by:

  • Erin Kelly, co-founder, President and CEO of Advanced Symbolics Incorporated (ASI)

ASI uses its AI, called “Polly”, for human behaviour research across a range of sectors including HR, consumer research, government, tourism and healthcare. Famously, Polly correctly predicted the Brexit vote, the 2016 American Election and the 2019 Canadian Federal Election.

Recent Articles.

Number of consumers relying on social media for ‘trustworthy’ health information increases by 70% in two years

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Number of consumers relying on social media for ‘trustworthy’ health information increases by 70% in two years

14th February 2024

Consumers are more worried about their health in 2024 but are ‘tuning out’ from unrelatable experts and relying less on…

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Top ten technology predictions for 2024

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Top ten technology predictions for 2024

31st January 2024

Now that the dust has settled on the technology predictions from leading brands, media and commentators, we’ve analysed the top…

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Renewed optimism in tech sector as media predict growth and investment triggered by the UK AI Safety Summit

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Renewed optimism in tech sector as media predict growth and investment triggered by the UK AI Safety Summit

2nd November 2023

Research of one hundred tech journalists reveals the need for greater diversity amongst AI commentators; but hopes for tech are…

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