Augmenting market research with Artificial Intelligence

Join our panellists for a deep dive into using Artificial Intelligence (AI) to augment market research. They will explore how AI can help to provide businesses with on-demand insights and clear answers to their most important questions. This week we are joined by:

• Erin Kelly, co-founder, President and CEO of Advanced Symbolics Incorporated (ASI)

ASI uses its AI, called “Polly”, for human behaviour research across a range of sectors including HR, consumer research, government, tourism and healthcare. Famously, Polly correctly predicted the Brexit vote, the 2016 American Election and the 2019 Canadian Federal Election.