Aetna International, a leading provider of global health
benefits, has appointed Kaizo to provide global support to build its brand
across business, health and government audiences.
Aetna International specialises in providing expatriate
health benefits to more than 800,000 members worldwide. In collaboration with
government and health organisations, it also delivers comprehensive health
benefits and population health management solutions, helping to create a
stronger, healthier global community.
Kaizo’s role working into Global Communications Director
Anna Tomlinson, will be to help raise awareness of the Aetna International
brand and its wider portfolio, through strategic media relations, coordination
of international regional PR support, and by developing global PR campaigns.
Anna Tomlinson said: “We are excited to be working with
Kaizo as we build our brand beyond its traditional insurance base. Through our
work with businesses, governments and individuals we have an exciting story to
tell around how technology and new ways to access primary care can make
healthcare more personalised, accessible and convenient than ever before.”