Kaizo’s ‘Mistrust in the Numbers’ campaign for BlackLine wins Platinum PR Award
Kaizo’s integrated PR and marketing campaign for BlackLine, ‘Mistrust in the Numbers’, has won the Integrated Communications campaign category at the 2019 Platinum PR Awards. Taking the top prize in its category, ‘Mistrust in the Numbers’ shone a light on the potential scale of financial data inaccuracies that lie undetected in finance departments around the world.
Kaizo led on concept development and planning for the campaign, as well as the design and development of a range of global PR and marketing assets to support a globally coordinated launch. PR and marketing activities were rolled out across six markets and were based on the results of BlackLine’s flagship annual survey, which identified concerns from C-suite and finance professionals around the accuracy and transparency of financial reporting.
‘Mistrust in the Numbers’ generated immediate, medium and long-term media interest, securing over 30 pieces of coverage in national, business and accountancy trade publications and interviews for BlackLine CEO Therese Tucker with Bloomberg EMEA, Wall Street Journal’s CFO Journal and BBC Business Matters. The campaign has so far generated over 95,000 landing page views and created multiple opportunities for the BlackLine sales team to engage with both existing and potential customers.