Kaizo’s ‘Finding’ the value in Tile campaign receives IN2 SABRE certification of excellence
Kaizo’s ‘Finding’ the value in Tile campaign has received a Certificate of Excellence for Earned Product reviews at the IN2 SABRE awards. The campaign was developed with Tile to demonstrate the value its product has in the everyday need to locate personal objects, showcasing the emotional impact Tile has in reuniting its customers with their lost belongings and the many ways in which Tile can make finding even easier.
Kaizo worked with Tile to deliver an integrated campaign comprised of multiple activations, to support the launch of the new range and drive sales ahead of Christmas. This activity resulted in Tile surpassing its UK sales targets and achieving 96% market share – with new retailers and channels secured as a result.
The campaign also doubled earned editorial coverage YOY with a total of 601 pieces, over 100 of which appeared in national press, and led to multiple national broadcast appearances including gifting features on This Morning and inclusion in The Gadget Show’s best gifts for 2019.