Kaizo Live!

Our Kaizo Live! series explores the issues impacting PR and communications today, including the challenges brands are currently facing and the opportunities that still exist.

Join us for weekly conversations with global PR leaders to hear how brands can and are adapting in the current climate.

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The US State of Play: Covid-19, upcoming elections and purpose-led movements

Hear how our US partners have been adapting to the ‘new normal’ within the context of large social, political and economic changes in the US. The panellists explore the importance of purpose-led communication, especially with regards to the pandemic, the impact of Black Lives Matter and #MeToo, as well as the upcoming election. They discuss how brands can communicate their messaging in this environment. This week we are joined by:

  • Roger Hurni, Managing Partner and Chief Creative Officer at Off Madison Avenue
  • Keith Donovan, President at Airfoil Group
  • Stefan Pollack, President and CFO at The Pollack Group

Our panellists are partners of the Worldcom Public Relations Group, and lead successful agencies working with large and fast growth international and national clients.

The importance of authentic purpose for communities and brands

Hear insights on the importance of building a community and brand with an authentic purpose from the founder of one of the UK’s leading communities for mums. This week we are joined by:

  • Kate Dyson, Founder of The Motherload

Kate explains how important it is for communities and brands to “look outwards instead of inwards,” to actively promote a culture of diversity and inclusion. She explains how, since its inception in 2015, The MotherLoad has always been a safe non-judgemental space for people to chat, seek advice and meet other like-minded parents. Kate covers how following starting life as a Facebook group with eight of Kate’s friends sharing their experiences of motherhood, the community now has over 100,000 self-titled MOLO members.

How has the pandemic impacted consumer technology?

Join our panellists as they discuss the impact on consumer technology amid the pandemic, particularly in regard to missing notable upcoming industrial events such as IFA and CES. This week we are joined by our European partners:

  • Corrina Voss, Managing Director at HBI Helga Baily Gmbh
  • Imma Folch Lázaro, CEO and Founder of LF Channel

Our panellists are experts in the consumer technology market, giving insights on the implications for the sector during the global health crisis, current challenges from a PR perspective and what we can expect from the future.

Covid-19 and attitudes towards self-care

Hear insights and perspectives on how the Covid-19 pandemic has impacted people’s attitudes towards self-care and accessing healthcare services. The panellists discuss findings and recommendations from a new PAGB survey, which explores how positive behaviour changes can continue to be sustained in the long-term, the increased importance of access to reliable health information for the public and what this all means for brands and healthcare communicators. This week we are joined by:

  • Donna Castle, Executive Director of Policy and Communications at PAGB

PAGB, the consumer healthcare association, represents the manufacturers of branded OTC medicines, self-care medical devices and food supplements in the UK.

Augmenting market research with Artificial Intelligence

Join our panellists for a deep dive into using Artificial Intelligence (AI) to augment market research. They will explore how AI can help to provide businesses with on-demand insights and clear answers to their most important questions. This week we are joined by:

  • Erin Kelly, co-founder, President and CEO of Advanced Symbolics Incorporated (ASI)

ASI uses its AI, called “Polly”, for human behaviour research across a range of sectors including HR, consumer research, government, tourism and healthcare. Famously, Polly correctly predicted the Brexit vote, the 2016 American Election and the 2019 Canadian Federal Election.

COVID-19 and market research

Hear insights into how the pandemic is altering B2B market research, with a specific focus on the technology sector. This week we are joined by:

  • Neil Thorington, Managing Director at Vanson Bourne

Vanson Bourne is a market research partner, specialising in technology, that delivers data and insights to some of the world’s biggest technology companies.

COVID-19 and the future of influencer marketing

Join our panellists as they discuss the impact of the pandemic on the future of influencer marketing and PR. This week we are joined by:

  • Andrew M Davis, one of the UK’s most prolific keynote speakers and trainers in social media and content marketing

Our panellists are experts in working with influencers on behalf of both well-established and fast-growth brands. In this episode they explore the marketing trends that have appeared during lockdown, as well as what we can expect in the future.

Coronanomics and scenarios for the UK economy in 2020-2021

Hear insights and perspectives on scenarios for the UK economy amidst the coronavirus pandemic, including impacts on business, society and how consumer behaviour will be led by caution for the remainder of this year. This week we are joined by:

  • Graeme Leach, CEO and Chief Economist at Macronomics

Macronomics is a macroeconomic, geopolitical and future megatrends research consultancy, which specialises in forward thinking and helping clients to understand the future big picture. Coronanomics is a new report analysing the short-term impact of Covid-19 on the UK economy.

Adapting to the new ‘office’ normal

Join our panellists as they discuss the challenges and opportunities presented by the new ‘office’ normal. In this episode, they share insights and perspectives on how companies can prepare for what may be a new, long-term hybrid model of working. This week we are joined by:

  • Jane Fordham, leading people, culture and inclusion consultant at Jane Fordham Consulting

Our panellists have significant experience in running and operating their own businesses, as well as developing and coaching employees and senior colleagues

COVID-19 and Consumer Behaviour 

Hear how the current context of COVID-19 is shaping new trends in consumer behaviour globally, and what changes brands will need to make to adapt to the situation now and in the future. This week we are joined by:

  • Paul Flatters, CEO and Co-Founder of Trajectory

Trajectory are experts in analysing and forecasting consumer trends, helping brands to understand consumer values, concerns, aspirations and behaviours.

Nordics PR and COVID-19 

Join us and our Wolrcomm partners in the Nordics as we discuss their perspectives on PR and the impact COVID-19 has had on PR and communications in the region. We are joined by:

  • , Managing Partner at Coxit Public Relations (Norway)
  • Bjorn Mogensen, Senior Consultant at Oxenstierna & Partners (Sweden) 

All our panellists help to lead successful agencies working with large and fast growth international and national clients.

Asia Pacific PR and COVID-19

Hear from PR agency leaders from Asia Pacific for their perspectives on PR and the impact of COVID-19 in their respective markets. We are be joined by:

  • Mike Liew IN.FOM (Singapore)
  • Aman Gupta, SPAG (India).

Our panellists are partners of the Worldcom Public Relations Group, and lead successful agencies working with large and fast growth international and national clients.

US PR and COVID-19

Join us and PR agency leaders from the United States to discuss the challenges brands are facing and the opportunities that still exist in the current climate. We are joined by Worldcom partners:

  • Stefan Pollack, President & CFO of The Pollack Group (Los Angeles)
  • Elizabeth Sosnow, Managing Partner at Bliss (New York)
  • Matt Kucharski, President of Padilla (Minnesota and New York).

Our panellists have significant experience leading successful independent agencies working with large and fast growth international and national clients.

European PR and COVID-19

Hear from PR agency leaders in Europe about how the COVID-19 crisis has impacted media and media relations in their markets. We are joined by:

  • Corinna Voss, Managing Director of HBI (Germany)
  • Imma Folch-Lazaro, CEO of LF Channel (Spain)
  • Diego Biasi, CEO or Bpress (Italy).

All our panellists are partners of the Worldcom Public Relations Group, and lead successful agencies working with large and fast growth international and national clients.

7th April 2020

Tune into our first live PR Q&A session to hear Kaizo Director, Steph MacLeod, and senior consultants Allan Edwards and Gemma Smith discuss the impact of the COVID-19 crisis on PR and communications.

Our panellists field a range of questions on how the current crisis has changed the way we work, from communicating with clients and the media, to internal employee engagement.

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