UK drum and bass band Rudimental demonstrated to an eager crowd of fans how anyone can make brand new music with ROLI BLOCKS at an invite-only affair at London’s Regent St Apple store earlier this winter. Apple’s exclusive ‘The Art of Beat-Making’ event was hosted by the Mercury Prize nominated musicians, who have collaborated with […]
Technology journalists spend their day explaining how the next generation of technology will shape our lives, but how has it changed theirs? Their roles have been changed by the rise of web publishing, mobile data access, web analytics and huge journalist databases. Do personal relationships matter, do social media pitches work, and is a conference […]
Analyse this! Web analytics are changing the world of journalism. Have you considered how this changes your next communications plan?
We started off by looking at the impact that the inherent measurability of digital media is having on the way that journalists in the technology sector work and what now needs to be considered when planning PR and marketing campaigns. Web analytics have been routinely used by organisations for site optimisation to improve search ranking […]