Business Technology brands take note…Brevity Rules OK

Technology journalists spend their day explaining how the next generation of technology will shape our lives, but how has it changed theirs? Their roles have been changed by the rise of web publishing, mobile data access, web analytics and huge journalist databases. Do personal relationships matter, do social media pitches work, and is a conference […]

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Analyse this! Web analytics are changing the world of journalism. Have you considered how this changes your next communications plan?

We started off by looking at the impact that the inherent measurability of digital media is having on the way that journalists in the technology sector work and what now needs to be considered when planning PR and marketing campaigns. Web analytics have been routinely used by organisations for site optimisation to improve search ranking […]

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The Easter Bunny has paid a visit to Kaizo HQ! 🐰