Data integration and automation company SnapLogic helps some of the world’s biggest businesses use their data and applications more intelligently – but the brand needed to be put at the heart of the conversation in an increasingly crowded market.
Our programme of media outreach ensures that SnapLogic is front of mind for journalists; commenting on the topics that keep IT leaders awake at night. In addition, we plan and execute integrated marcomms campaigns themed around some of the most pressing questions faced by enterprises today.
For example, we wanted to understand how the economic downturn was impacting IT departments – and what, if anything, they were doing to mitigate the pressure on their teams. Commissioning a survey of IT workers revealed a pattern of increased workloads, coupled with decreased budgets and resources. With insights from the survey, we were able to understand how IT leaders were responding to these pressures, and highlight examples of best practice from respondents who told us how they were using options such as automation to free up time within the business. The campaign drove conversations through media outreach, customer events, and marketing materials to increase SnapLogic’s reach and position the company as a partner, as well as a technology vendor.