NewsKaizo PR strengthens Senior Leadership Team
21st June 2022
Kaizo has announced three promotions as it builds its leadership team following a period of fast growth. Anita Nahal, who…Read more
Data integration and automation company SnapLogic helps some of the world’s biggest businesses use their data and applications more intelligently – but the brand needed to be put at the heart of the conversation in an increasingly crowded market.
Our programme of media outreach ensures that SnapLogic is front of mind for journalists; commenting on the topics that keep IT leaders awake at night. In addition, we plan and execute standalone campaigns themed around some of the most pressing questions faced by enterprises today.
For example, we worked with the Centre for Economics and Business Research (Cebr) to develop a 10,000-word report, investigating the impact of automation in business and broader society. The final study, titled ‘Automation: Past, Present, and Future – A Driving Force for Economic Growth’, delivered a truly integrated campaign with assets created for social media, events, webinars and a dedicated landing page on the SnapLogic website. The report and wider content delivered significant coverage both in the UK and US and has cemented SnapLogic’s position as a provider of next generation automation technology.
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