Sharp Europe

We lead a European PR network as central agency for Sharp Europe, a major provider of business technology products and services to businesses and organisations across Europe, in developing content and campaigns, managing agencies and ensuring effective and consistent communications.

With the pandemic drastically impacting the way we work, Sharp wanted to enforce its position as a technology business that understood the needs of tomorrow’s workforce. Based on feedback from more than 6,000 office workers young and old across Europe on their needs and expectations for ways of working in the future, we developed a suite of content for external and internal use. A guide provided a snapshot of the findings, a series of expert tips from psychologist Viola Kraus supported the insights, and the message was taken out through earned and social channels to businesses and employees across markets.

In tandem, following extensive internal collaboration, messaging was revised to reflect the needs of Sharp’s current and future employees, as well as external audiences, and its website was relaunched to reflect a new way of working. The campaign has made headlines in business media across Europe including The Telegraph, Les Echos, Bloomberg and Wired, generating over 100 pieces of news coverage with a reach of over one billion, all in a period during which it outperformed a challenging market.