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Kaizo PR strengthens Senior Leadership Team21st June 2022
Kaizo has announced three promotions as it builds its leadership team following a period of fast growth. Anita Nahal, who…
Read moreWe lead a European PR network as central agency for Sharp Europe, a major provider of business technology products and services to businesses and organisations across Europe, in developing content and campaigns, managing agencies and ensuring effective and consistent communications.
With the pandemic drastically impacting the way we work, Sharp wanted to enforce its position as a technology business that understood the needs of tomorrow’s workforce. Based on feedback from more than 6,000 office workers young and old across Europe on their needs and expectations for ways of working in the future, we developed a suite of content for external and internal use. A guide provided a snapshot of the findings, a series of expert tips from psychologist Viola Kraus supported the insights, and the message was taken out through earned and social channels to businesses and employees across markets.
In tandem, following extensive internal collaboration, messaging was revised to reflect the needs of Sharp’s current and future employees, as well as external audiences, and its website was relaunched to reflect a new way of working. The campaign has made headlines in business media across Europe including The Telegraph, Les Echos, Bloomberg and Wired, generating over 100 pieces of news coverage with a reach of over one billion, all in a period during which it outperformed a challenging market.
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News
Kaizo PR strengthens Senior Leadership Team21st June 2022
Kaizo has announced three promotions as it builds its leadership team following a period of fast growth. Anita Nahal, who…
Read moreNews
Edge by Ascential brings in Kaizo for UK PR11th May 2022
Edge by Ascential, whose technology-driven products power brands to win in digital commerce, has brought in Kaizo to develop its…
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Brightcove appoints Kaizo to enhance UK profile10th May 2022
Brightcove Inc, the leading intelligent video streaming, monetization, and communications platform, has appointed Kaizo to build its profile in the…
Read moreKaizo Live
Kaizo Live: Creativity in PR27th April 2022
Watch our latest edition of Kaizo Live, where we explored the role of creativity in PR, its growing importance and…
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