Sharp Europe

We lead a European PR network as central agency for Sharp Europe, a major provider of business technology products and services to businesses and organisations across Europe; developing content and campaigns, managing agencies and ensuring effective and consistent communications.

With Sharp’s business now focussed across IT services as well as its traditional MPF business base, activity focuses on thought leadership and commentary across a broad range of technology areas SMEs rely on. Commentary is developed to be adapted market to market but can range from security tips, print predictions, common IT challenges and, dependent on the market, the implications for specific sectors, ranging from Education to Manufacturing.

Previous campaigns and content have included highlighting the needs of tomorrow’s workforce, based on feedback from more than 6,000 office workers young and old across Europe. This was developed into a report, a guide, a series of expert tips as well as the basis for a multi-market business broadcast from Sharp’s top executives. The campaign made headlines in business media across Europe including The Telegraph, Les Echos, Bloomberg and Wired, generating coverage with a reach of over one billion.

Additionally, content is developed to ensure products are launched efficiently and effectively and consistent messaging relating to Sharp Europe is used across all editorial channels internally and externally.