Freshworks makes software that helps businesses of all sizes create a better customer and employee experience. The company provides highly-intuitive and easy-to-use tools for customer service, IT teams, sales and marketers. And it’s supercharged with AI. Fila, American Express, Johnsonville Sausage use its IT software, Freshservice. Bridgestone Tires, Blue Nile use its Customer Support software, Freshdesk. Everyone wants to get their work done faster and more efficiently, and Freshworks software does that for most business processes.
Our programme of media outreach helps to drive awareness of Freshworks’ journey from Indian ‘start up’ to global leader in building and delivering modern software-as-a-service. From global research campaigns to news hijacking on breaking industry news, we aim to demonstrate how Freshworks is the challenger brand to watch. In addition, we help to reinforce post-IPO credibility and success through consistent executive thought leadership, customer and partner successes and product announcements and news.
In late 2022 we launched ‘Digital contagion, trust and social influence: The technological and cultural impact of a new generation’. With younger generations entering the workforce by storm, Freshworks and the London School of Economics examined the attitudes and motivations of Generations Y and Z with special regards to employment, technology adoption and brand interaction. The report identifies trends amongst these two generations, looking at the impact of digitalisation in both a work and non-work setting. The joint campaign secured over 20 pieces of coverage in Europe, including an exclusive in tier-1 publication Racontuer (The Times).
More recently, we secured a broadcast opportunity for a senior spokesperson to feature on ITV Tonight’s programme “Customers: Are We Being Served?” on ITV1, where he discussed whether the rise in Artificial Intelligence (AI) can be used to help speed up resolutions to our complaints.