Developing Narratives for Global Pharma Businesses

We help major pharma brands to develop and adapt messaging for use across international markets with a key focus on storytelling. This helps transform the way these companies talk about their heritage and their work in specific therapeutic areas where often the biggest challenge is distilling a wealth of scientific information into a story that is concise and compelling.

Our process involves in-depth audits of internal and external sources to design a cross-functional, storytelling workshop, that helps experts from across the business align on how best to communicate complex clinical treatment data externally. We bring together patient representatives from across markets for advisory boards, to stress test assumptions on what matters most to them when it comes to treatment and to help refine messaging.

The result is the creation of impactful elevator pitches or simple stories supported with detailed messaging and proof points, to help employees across markets speak with one voice. These are then used as the basis for stakeholder correspondence – from annual reports to introductory emails to patient advocacy groups; social media campaigns and disease area websites; marketing and editorial content; leadership presentations; employee training and more.